BRAND ID DESIGN
ACROTERRA WINERY WAS CREATED BY TWO YOUNG GREEK WINE PROFESSIONALS, THE OENOLOGIST APOSTOLOS THIMOPOULOS AND THE VITICULTURIST SPYROS CHRYSOS, WITH KNOWLEDGE, PASSION AND INCREDIBLE LOVE FOR WINE.
With its 3 product codes, Acroterra reflects the tradition and heritage of a wonderful place. All the products of the winery are produced in Santorini and bear special characteristics of the volcanic soil in which they grow.
We chose to attribute the unique type of pruning of the vines developed in Santorini (and known as “Kouloura” of Santorini) in a typographic way, where the 3 elements of the name: Acroterra, Santorini, Volcanic Wines are applied in a spiral form, implying that all different elements together act as one. This technique finds its root into the depths of time and nowadays has been perfected to such an extent that, in addition to ideal shaping, it makes the vines look like natural works of art.
The logo works as a tribute to the experienced wine-growers who for so many years crafted the vineyards, creating a large wreath that acts as a fortress for the grapes to grow, being protected by the difficult soil-climatic conditions of Santorini.