UI & UX
ACROTERRA WINERY WAS CREATED BY TWO YOUNG GREEK WINE PROFESSIONALS, THE OENOLOGIST APOSTOLOS THIMOPOULOS AND THE VITICULTURIST SPYROS CHRYSOS, WITH KNOWLEDGE, PASSION AND INCREDIBLE LOVE FOR WINE.
With its 3 product codes, Acroterra reflects the tradition and heritage of a wonderful place. One of the main objectives of the website, apart from the profound product presentation, is to promote the quality and the experience of tasting the wines in the best possible way, since every sip of Acroterra wines travels to a place with extremely delicious secrets and ancient roots, which is no other than Santorini.
The design of the website has strong contrasts, clear shapes and sharp geometric volumes, so that it reflects this magnificent, volcanic island of Santorini. The user experience alongside with all design elements offers short journey to this spectacular place. From the bowels of the earth, lava is born and emerges into light, in the shining bright environment of a magical place.
By carefully selecting the colors and managing the photographic material, we created a dramatic yet striking landscape, integrating the nostalgia of the past and the tradition with the modern look and the creativity of the winery.
All user experience gets completed with the motion direction, which governs the whole website and brings out every design detail.