UI & UX
ASSET OFFICE INTERIORS BUILDS A STRONG FOUNDATION OF TRUST AND CONSISTENCY BY CREATING FUNCTIONAL, ERGONOMIC AND AESTHETICALLY UNIQUE OFFICE PREMISES, THAT INSPIRE THE HUMAN POTENTIAL AND INCREASE PRODUCTIVITY.
Based on this vision, we designed a full product catalogue, boosting the overall brand image online. Our primary goal was to go for a clean-cut design, that would help the users navigate through a major source of information.
For that reason, we chose a colour palette that compliments the rest of the brand ID, while depicting feelings of warmth and proximity, like the trust and consistency that play such an important role on the relationship that Asset builds with its clientele.
By highlighting essential key points with orange and neutral colours, we took advantage of the white space and used large imagery in order to display lavishly all products and projects. A slight parallax movement also adds to the user experience without disturbing the reading of the website, which functions properly on all devices.