BMS UNITED HAS BEEN ACTIVE IN THE SHIPPING INDUSTRY SINCE 1990 AND TODAY IS ONE OF THE LEADING BUNKERING COMPANIES IN THE WORLD. An important characteristic is its multinational culture, as well as its reliability, responsibility and transparency towards customers.
Based on the progressive character of the company, we designed far out the classic boundaries of this market. The new website of BMS United presents a company that embraces diversity, is constantly evolving and always aiming to the top.
Thus, we created three different pillars, on which the analysis and strategy of User Experience, the fully custom design of User Interface and the implementation of the website were based.
Choosing photographic material was important, as we had to maintain the balance between the market of BMS United (shipping) and its futuristic image. Avoiding commonalities and cliché we came up with a special digital color palette, combining the result with customized web design that helps the user journey.