BRAND & VISUAL IDENTITY DESIGN FOR “DON BARBER & GROOM” AIMING AT ITS MARKET PLACEMENT AS AN EXCLUSIVE MEN’S BRAND THAT REPRESENTS AFFORDABLE LUXURY WITH AESTHETICS AS WELL AS QUALITY THAT COMPETE WITH EQUIVALENT BRANDS ABROAD.
The main goal set concerns a refreshed look at a range of brand identity applications such as business cards, bags and stickers, a range of services such as haircut, shaving, men’s pedicure and manicure, facial treatments, body massage etc. We also planned in designing in such way in order to differentiate the brand from its cliché approaches such as tatoos & old school aesthetics of barbers, but at the same time we kept the retro aesthetics feeling placed on today’s market.
Having completed the design of the new “don barber & groom” logo, we designed and implemented a fully custom typography of the new identity, creating an integrated typographic family. The distinctive character of the font with references to the barber’s razor, harmoniously blends with the concept of ‘family’ and an Italian style ‘godfather’ like, as through the range of applications we communicate images and graphics that project a ’50s feeling.
The end result consists of a few unique details that make the difference, such as the particular tone of color of the photographic material, the use of a unique color palette as well as the use of custom papers, techniques that allow us to communicate a different and unique style of the brand.