BRANDING

DON BARBER & GROOM

2019
Kommigraphics-DON BARBER & GROOM

SERVICES

BRAND ID DESIGN
CONCEPT
STRATEGY
LOGOTYPE DESIGN

OVERVIEW

BRAND & VISUAL IDENTITY DESIGN FOR “DON BARBER & GROOM” AIMING AT ITS MARKET PLACEMENT AS AN EXCLUSIVE MEN’S BRAND THAT REPRESENTS AFFORDABLE LUXURY WITH AESTHETICS AS WELL AS QUALITY THAT COMPETE WITH EQUIVALENT BRANDS ABROAD.

The main goal set concerns a refreshed look at a range of brand identity applications such as business cards, bags and stickers, a range of services such as haircut, shaving, men’s pedicure and manicure, facial treatments, body massage etc. We also planned in designing in such way in order to differentiate the brand from its cliché approaches such as tatoos & old school aesthetics of barbers, but at the same time we kept the retro aesthetics feeling placed on today’s market.

Having completed the design of the new “don barber & groom” logo, we designed and implemented a fully custom typography of the new identity, creating an integrated typographic family. The distinctive character of the font with references to the barber’s razor, harmoniously blends with the concept of ‘family’ and an Italian style ‘godfather’ like, as through the range of applications we communicate images and graphics that project a ’50s feeling.

The end result consists of a few unique details that make the difference, such as the particular tone of color of the photographic material, the use of a unique color palette as well as the use of custom papers, techniques that allow us to communicate a different and unique style of the brand.

Kommigraphics don barber groom identity design business cards athens kommigraphics
Kommigraphics don barber groom identity design business cards athens kommigraphics
Kommigraphics
Kommigraphics don barber groom business cards design athens kommigraphics

DIE CUT & METALLIC PANTONE COLOUR

Kommigraphics don barber groom business cards design athens kommigraphics

THE ALL CLASSIC PHOTO FRAME IS USED AS A CENTRAL ELEMENT

both on personal business cards that showcase the identity of their holders as well as on general store cards that use a special die-cut.
Kommigraphics don barber groom brand design business cards custom folder athens kommigraphics
Kommigraphics don barber groom identity design business cards athens kommigraphics

THE USE OF A UNIQUE DIE-CUT IS ALSO USED ON THE STICKERS

on which we used vintage typography style and can harmoniously be used with the brand's paper hopping bags, creating a truly unique visual identity.
Kommigraphics don barber groom brand identity design craft paper bag athens kommigraphics

HOT FOIL STAMP ON BLACK COLORPLAN STICKERS