BRAND IDENTITY DESIGN FOR “ELPRA”, A COMPANY SPECIALIZED IN THE DESIGN AND PRODUCTION OF POWER ELECTRONICS AND EMBEDDED SYSTEMS.
Aiming at a brand identity design that reflects the technological as well as the technocratic nature of this business, our approach is based on creating an outcome that enhances the sense of specialization and credibility.
To do so, a modern monospace font was chosen so that it refers to the lines of code used in programming various electronic systems. The typography harmoniously blends in with the geometric shapes of the degraded logo, details that are used as cutters, stickers or just as printed volumes on large and clean surfaces of this special brand identity’s applications.
A series of special custom white, black and silver colour papers, form the perfect canvas for the identity design of such company of technological excellence. The chosen printing technology and material used are ideally combined with the colour palette featuring the selected silver metallic Pantone and a sharp acid blue colour.
Finally, the hot-pressed iridescent foil applied on large volumes, enhances and empowers the original concept, adds to the actual design look and feel and brings out the futuristic aesthetics the company was looking for.