UI / UX
KAELINE GROUP OPERATES WITHIN THE MARINE & SHIPPING INDUSTRY, FOCUSING ON SUSTAINABLE DEVELOPMENT. THE GROUP OPERATES THROUGH ITS OFFICES IN LIMASSOL, PIRAEUS, GRONINGEN, HAMBURG, DUBAI, ABU DHABI, SINGAPORE AND SHANGHAI.
The need to promote its services, led to the renewal of its online presence, in an environment where design helped in highlighting the core values of the company, such as innovation, international presence as well as its robust services.
The company values get communicated through the use of intense and timeless typography, that creates specific focal points for the visitors. Content management and User Experience empower reading, which becomes interesting by following the correct hierarchy.
The geometric volumes in combination with the white spaces of the website, create an easy to follow balance by emphasizing the industrial theme of the website in a simultaneously modern environment.
Spot on development gives life to the pixel perfect design, enhancing the user experience, creating a sense of security and reliability for a company that operates with an innovative philosophy.