MINAS DESIGNS

With total respect for the artist and his creations, we have taken on the design and implementation of his new online presence, reflecting his philosophy, attention to detail and creative look.

“Minas World” is a “corporate/digital gallery” website, a digital home of honor for the artist and his work. Visitors can learn about “Minas”, a personality that is often referred to as a modern genius, his evolution through time and his crucial role of today’s “Minas Designs” brand. “Minas” himself has become our inspiration for the design of an abstract digital gallery, that matches the theatrical ambiance and abstract mood that customers also experience when visiting any of the “Minas Designs” stores.

The eShop is an extension of the identity of the “Minas Designs” and the “corporate” website. All content and products are floating in a dramatic and seemingly rock environment, while all design is based on a strict grid, as this is the basis of the design principles of the “Minas”. Powerful yet clean-cut design, variations in volumes, and outstanding typography, became the basis for a product presentation visual canvas, as the ultimate goal is for products to be found quickly and easily.

Typography is classic and timeless, like the creations of the artist, that were designed during the 70s and remain timelessly modern to this day. The forms and design lines embrace and highlight the impressive photographic material, making the latter a protagonist. Choosing a subtle animation is also part of a flawless direction, creating a unique environment that is governed by harmony and grace.

The website works on all devices as it is fully responsive, with a particular focus on mobile users, as they represent a large percentage of the brand’s clientele.