UI & UX
THE FOLLOWING DESIGN SEQUENCE IS PART OF THE UNRELEASED WORK DONE FOR PLAISIO. THE MAIN GOAL WAS TO REDESIGN THE WEBSITE WWW.PLAISIO.GR AN ONLINE STORE THAT OFFERS PRODUCTS OF DIFFERENT STYLES, AESTHETICS AND FUNCTIONALITY. THAT’S WHY WE DESIGNED AN ORGANIZED AND CLEAN ENVIRONMENT THAT FOCUSES ON PRODUCTS SHOWCASES THEIR FUNCTIONALITY AND HELPS USERS TO EASILY FIND WHAT THEY’RE LOOKING FOR.
The goal was to differentiate Plaisio from its rivals and to change its slightly more technocratic image into a bright, upbeat and enjoyable user environment.
An important point that design had to consider was the various individual components that help and enhance user experience, such as the gift box, the configuration and purchase of a new computer, the Super Deals etc.
The main facts the design needed to serve were the content architecture and the forecast of the volume of the different product requirements featured on the website. Through strategic planning and different variations of UI elements in different sections of the website, we helped in organizing the content in a clean, direct and easy to navigate user environment. The result could allow Plaisio to manage a modular website that would target different users with personalized content in multiple different sections and periods throughout the year.