PRIGIPO JEWELS CONSISTS OF A GROUP OF PEOPLE WITH A LOT OF POSITIVE ENERGY AND WILL FOR CREATION, WHILE THEIR STYLE IS CHARACTERISTIC AND IT IS ADDRESSED TO WOMEN OF DIFFERENT AGES WITH PARTICULAR AESTHETICS. WE WERE EXTREMELY ENTHUSIASTIC ABOUT THE DESIGN OF THE NEW CORPORATE IDENTITY OF PRIGIPO AND THE ADDITIONAL PACKAGING FOR THIS DISTINCTIVE BRAND.
The simple geometric lines taken from the brand’s logo, the crown, a distinctive element of the brand, became the basis for the design. The basic corporate identity, as well as their “basic” packaging series, carry a special set of letters and create plenty of space any application.
The bridal series has its own character, which is in harmony with the general corporate identity, reminding and demonstrating the delicate character of the jewels. The boxes are made of wood to exude the warmth of such a special moment of a couple, while the cards and various other elements of the series reflect a minimal as well as a romantic style.