WINE LABEL DESIGN
“VLAHIKO” WINE IS THE COMBINATION OF TWO GREEK GRAPE VARIETIES, VLAHIKO AND BEKARI, ONE MORE LABEL BELONGING TO THE PREMIUM CLASS OF “DOMAINE GLINAVOS”.
Our aim was to consolidate its brand name and project the tradition and history of the city of Ioannina, creating nostalgia for a premium red wine, and attributing to the product the validity it deserves.
The creative idea is a result of the combination of motifs seen on traditional handiworks in the region of Ioannina, Greece, where this wine originates, in order to justify the wine’s name. Despite the digital nature of its design, it was created in such a way so as for the joints and general form of the lines to resemble a traditional loom’s embroidery.