The brand identity design of “Golf Fee Card International” is the new image of the company and represents a bridge of an important period of changes and further development of the business. Starting from the logo and business cards design, up to the smallest detail, we have created a minimalist but emblematic image, for a company that operates in the area of thematic tourism (golf) since 1992.
The logo design is based on the first letter of the company’s name «G», which actually attributes a dual visual message. For the logo we used a small part of a stencil serif font, which shapes a Golf Tee as well as in conjunction with the characteristic golf ball. After thorough studies, we placed the icon in a linear shield, creating as a whole, the symbol - the emblem of the company.
"Sometimes the solution is closer than you think."
The selected colors communicate the quality of the services provided by “Golf Fee Card International” worldwide to all golf enthusiasts and hence the company’s customers that choose to invest in their favorite sports.
All printed material is interrelated with the digital presentation of the company, which can be found here.