Each year that goes by, ends with a year review for each one of us, while every new year that starts, brings optimism, dreams and big or small personal goals, promises to ourselves such us exercising or reading more books. etc, thoughts and promises we give to ourselves for a better year to come.
In the context of Christmas and the indirect advertising of our digital services, we created an online campaign through a creative "game" that encouraged the user
to capture the promise one wants to give to himself for the New Year.
In order for the users to remember this promise on a daily basis, we created a system with customisation tools, enabling them to change colours, typography and icons as well as allowing the users to download the artwork they created into different analyses, for use as desktop wallpaper for different devices or as Facebook cover.