Amvyx S.A. is the oldest spirits import, marketing and distribution company in Greece. Since 1917, the company has been exclusively distributing world-class brands of spirits, beer and other alcoholic (and non-alcoholic at times) beverages in Greece. We were appointed to design Amvyx’s new website. The main aim of the company’s new website design was to highlight Amvyx’s leading position in the market as well as to present its products in a modern and interesting way.
The redesign of the company’s corporate identity was the trigger for the use of the colour palette, which combines the appropriate respect for a sensitive subject, such as alcohol consumption, the company’s important history and the vibrant feelings that can be combined when tasting any drink.
Any beverage consumption is mostly accompanied by beautiful memories and intense feelings, connected with a kind of freedom and power of life. That’s exactly what we wanted to pass on with this specific website design. The large colour volumes as well as the typography containing a bold handwritten font and complementary graphic elements, create an overall visual composition.
An experience that can be enjoyed by users over 18 years of age, from any device as the design was based on a responsive grid and follows the latest web standards.