"KLC Law Firm" is one of the biggest law firms in Greece, founded in 2000 and it merges the tradition of decades by three major law firms under a modern corporate umbrella. "KLC Law Firm" identified the need to redefine its visual identity starting with a set of applications of its Brand Id through to the renewal of its corporate website. The aim of the project’s design was to provide a great user experience, the company’s reliability and expertise of the company in a friendly, pleasant and different from its rivals website.
The company’s strategy is visualised through an unequal application of the photos creating an "invisible" chessboard surrounded by the typography selected.
We have chosen to present the photographic material with a double exposure effect, so that it links the people-centric philosophy of the company with the services and multifaceted character of the company.
Finally, the use of typography creates the correct tensions and the right environment - contrasts to properly communicate the right information accordingly.