Suisse Premiere is an up and coming online magazine based in Switzerland, aiming at becoming a specialized advisor and guide in a luxurious and stylish way of life.
Our goal was to design this portal by communicating the values of Suisse Premiere, but also projecting optimally the premium content and the selected luxury brands, in order to attract the desired international clientele.
Through detailed strategic thought and analysis, we managed to handle large quantities of content, thus designing an organized yet unique grid.
Readability and direct information access became our main objective, while the biggest challenge was to present brands, products and articles of high aesthetics using a pattern that is not covering their individuality with superficial design elements, but maintains the intense identity of Suisse Premiere.
The correct combination of typography, color palette, and photographic material was incorporated to the grid, with the appropriate pictorial “breathing space” and white areas, while the animations and proper programming boost the result. A new luxury experience you can now enjoy from any device.